http://www.searchreslt.com/cardinal-bird/
NFL Draft: Rebranding Luck (Forbes)
Pro sports drafts deliver one of the great rebranding opportunities. A Bear will probably become a Redskin, and a Trojan a Viking. But today, all is a matter of Luck, a concept that should need no rebranding. For Stanford Cardinal football player Andrew Luck, today brings one ginormously lucky branding makeover. Four years as Cardinal (that?s the color, not the bird) --gone. Starting today, Luck is a Colt. For four years, Luck has meant Stanford like quarterback John Elway meant Stanford before him, and quarterback Jim Plunkett before that.
Cardinal feeding baby birds – Awesome!